For Your Client’s Sake, Should You Stay in Your Own Lane?
As an advertising agency, it’s tough to get work. That’s why it’s even tougher to give up work.
You’ve helped your clients drive brand recognition, developed and executed marketing campaigns to bring in new customers while maintaining existing customer levels. You’ve delivered on time, under budget and error free, again.
You’ve got a great relationship with their team; they trust your judgment; you take work off their plates and you’re always available for last minute changes.
So, why wouldn’t you want to be the go-to agency for reputation management, setup a focus group or produce their television?
Simple.
You’d have to hire more experts specifically designed for each of these projects.
- Experts, you may not be sure how they gel with your well-oiled team of over-achievers
- You may have to invest in specific software, tools or equipment
- Some of these projects may be just a one-off project
- Any other unforeseeable budgetary limitation
One of the better things you can do for your company is establish partnerships outside of your area of expertise. One of the BEST things you can do for your CLIENT is establish partnerships outside of your area of expertise.
That’s right, stay in your lane. You can’t do it all.
If you could, your clients couldn’t afford you. If you could, your clients wouldn’t know you. If you could, you wouldn’t know your clients. All the reasons they hired you in the first place.
You owe it to your clients to stay in your lane and deliver. You owe it to your clients to introduce them to your established partnerships who deliver. You owe it to your client to manage your partnerships for them.
You also owe it to your partnerships to help get them work and vise-versa. It’s a win-win-win relationship.
Yes, stay in your lane. It’s the best way to get more work, by giving up more work.
Rick Harshman is the CEO of H2R Agency, the leading marketing agency specializing in inspired creative and results-driven strategies in the gaming industry. For more information, call (720) 226-3229 or e-mail RickH@H2RAgency.com.